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Design Thinking for the CXO

Design Thinking for the CXO

Chief Experience Officers represent the “glue” holding organizational experiences together, ideally involved in both employee-facing and customer-facing touch points. Key to experiential success is the careful design and delivery of said experiences. You’ve likely been leveraging at least some tenets of the design thinking mindset in experience design and development whether you realize it or not. However, a very thorough understanding and commitment to human-centered design can help to formalize more directly and purposeful innovation across all your experiences. This brief guide introduces you to the concept of design thinking, the tangible value design adds to organizations, and some thought leaders and resources to get you started design thinking.

Are you a CXO or CX Executive and interested in attending this Invitation-Only event? Email: enquiry@iqpc.com

Take a Peek at the Agenda!

Take a Peek at the Agenda!

The Chief Experience Officer Exchange Draft Agenda

We are so excited to bring this amazing program to market, and it's almost ready! If anticipation is killing you, here are some spoiler alerts. We are diving deep into design and it means to be "Design Thinking" from the C-Suite as well as identifying who the Chief Experience Officer and the crucial role they play in organizational success.

Download the draft agenda here. If you want to be on the list to receive the agenda when it is released, email enquiry@iqpc.com

GDPR: Your Ticket to Customer Centricity

GDPR: Your Ticket to Customer Centricity

For the past several years, thought leaders have enthusiastically trumpeted the value of data.  Advocating for “personalized experiences,” they have urged organizations to collect and use as much customer data as possible.

On May 25, a seemingly oppositional force will take effect:  the EU General Data Protection Regulation (GDPR).

By restricting how European organizations and/or organizations communicating with European customers can collect, process, store and leverage data, the GDPR bottlenecks customer intelligence strategies.  It turns the pursuit of customer data from a bottomless opportunity into a pressing strategic challenge.

 In this report learn how to take GDPR, and turn it into your new customer-centric strategy for the future. Key topics include:

  • Focusing on Data Strategy
  • Unifying All your Customer Contact Systems
  • Emphasizing Value Over Noise
  • Stressing Security