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July 29 - 31, 2018
Chicago, IL

Celika Caldwell

Vice President, Experience Design
AARP


9:15 AM CASE KEYNOTE: Institutionalizing Experience Design as a Core Competency: How AARP Builds, Implements and Iterates Experiences

AARP invests heavily in their experience group, broken down into four unique and focused teams: VOC, Strategy, Design, and Implementation.

Celika Caldwell, leader of the AARP Experience Design team, provides insight into the organization’s well-oiled experience workflow, walking you through their current “One Box” experience initiative and how it evolved through the iterative AARP experience framework.


Check out the incredible speaker line-up to see who will be joining Celika.

Download The Latest Agenda