Edwin BodensiekChief Client Experience Officer
Miles & Stockbridge
In the new Experience Economy, our brands are deeply rooted in experiences. As Jeanne Bliss often says, “What shows up on the inside, shows up on the outside.” So why aren’t more CMOs focused on CX and EX?
With roots in branding and communications in higher education, the federal government, and at a large public company, Edwin Bodensiek became one of the first CXOs in the professional service industry. In his CXO role Ed introduced a new, co-designed “X” model to the Am Law 200, establishing competitive differentiation for his firm and creating conditions for higher-than-industry-average rate increases. Ed will present a case study on how to design a converged experience model that fully integrates with organizational branding and growth strategies. Ed believes the results call for a new, expanded way to create brands and workplaces people crave. As a client of his law firm put it, “I feel like a rock star here.”