Mouyyad AbdulhadiDirector Consumer Practices, Digital
Santander Consumer USA
Without the necessary time and resources for a true omni-channel strategy, Digital CX will fall flat. It is absolutely critical to understand the digital customer.
Beginning his career at Santander with social media customer service, Mouyyad’s role has expanded to holistic strategy and implementation of their digital consumer practices. In this case study, Mouyyad’s speaks of his journey at Santander and his seven step approach to building a successful digital CX program.