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July 29 - 31, 2018
Chicago, IL

Neal Berg

Associate VP, UX Innovation & Brand Experience
AT&T


3:15 PM CASE STUDY: Does Your Brand Resonate? The Journey of AT&T's Brand Experience Design

Does your brand align with who you are as a company today? 

Neal Berg introduced the concept of brand experience at AT&T. As AT&T expanded from a telecommunications company to a telecom, media and technology organization, Neal recognized the need for a simultaneous transformation of the brand. Hear Neal’s story as he reimagined AT&T’s mindset through Design Thinking, established brand experience principles, and built the foundations for the new AT&T brand to flourish.


Check out the incredible speaker line-up to see who will be joining Neal.

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