Neal BergAssociate VP, UX Innovation & Brand Experience
Does your brand align with who you are as a company today?
Neal Berg introduced the concept of brand experience at AT&T. As AT&T expanded from a telecommunications company to a telecom, media and technology organization, Neal recognized the need for a simultaneous transformation of the brand. Hear Neal’s story as he reimagined AT&T’s mindset through Design Thinking, established brand experience principles, and built the foundations for the new AT&T brand to flourish.