Live Chat Software
July 29 - 31, 2018
Chicago, IL

Rachel Kobetz

Head of Design
Bank of America

1:15 PM KEYNOTE ADDRESS: Design as the Nucleus: How Design becomes your Competitive Advantage

In the Experience Economy, you are the disruptor or the disrupted. The 21st century experience standard is set very high and requires every experiential touchpoint to be thoughtfully designed. The difference between the disruptors and the disrupted is their ability to proactively leverage design principles for product and service innovation, evangelize design thinking as a mindset across the organization, and build seamless interplay between physical and digital touchpoints.
In this opening address, Rachel Kobetz draws on her 17+ years of product innovation, service and experience design to provide the fundamentals of getting design right in your organization, including:
  • Design operations
  • Design leadership
  • Design and innovation

Check out the incredible speaker line-up to see who will be joining Rachel.

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