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July 29 - 31, 2018
Illinois, United States

Rachel Kobetz


Head of Design
Bank of America


11:15 AM Case Keynote: How Design becomes your Competitive Advantage

In the Experience Economy, your competition is no longer just within your industry. The customer expectations bar is high and fluid, requiring holistic thinking and thoughtfully crafted end-to-end customer experiences. The difference between leaders and the companies they leave behind is their ability to continuously innovate, integrate Design Thinking as a mindset across the organization, and build seamless experiences across physical and digital.
 
In this keynote, Rachel shares how to make design a strategic asset in your organization, including: 
      Setting the foundation with the right Design Leadership and Org Design
      Building an internal powerhouse through Design Ops
      Championing innovation through Human-Centered Design
      Shaping a culture of customer obsession and high standards


Check out the incredible speaker line-up to see who will be joining Rachel.

Download The Latest Agenda